Every year on the 12th of August, International Youth Day celebrates the energy, ambition and potential of young people, whilst acknowledging the challenges they often face, particularly starting their careers.
Since today highlights the importance of the next generation’s voices, we asked Hannah Ramsey, Phuong Le, and Jessica Bell from our Executive team to share how it all began, what they’ve learned, and the advice they’d offer others considering a marketing career.
Why did you choose a career in marketing?
I enjoy creative work and learning new things. Marketing lets me turn ideas into campaigns that connect with people, whether it’s social media, branding, or events, no two days are the same.
What 3 words would you use to describe your journey so far?
Creative, transformative, and collaborative.
How has working in marketing and digital infrastructure surprised you so far?
One of the most surprising aspects of working in marketing and digital infrastructure is the speed at which things change and evolve, especially with AI.
Which one soft and one hard skill have you found essential, and why?
Teamwork is essential as marketing is highly collaborative. Adaptability is also necessary because every client and brief is different.
What one piece of advice would you give to someone just starting in marketing?
Stay curious, start creating and always be open to feedback. Marketing rewards those eager to learn quickly and bring ideas to the table with confidence.
Why did you choose a career in marketing?
I chose marketing because it combines creativity and storytelling, so we can tell impactful stories and connect with different audiences, especially in the evolving world of digital infrastructure.
What 3 words would you use to describe your journey so far?
Evolving, rewarding, and exciting!
How has working in marketing and digital infrastructure surprised you so far?
Going straight from university, what surprised me was how much the industry is changing, and how it’s mainly driven by the people behind innovation, not just the transformative technology.
Which one soft and one hard skill have you found essential, and why?
Clear communication to help direct the conversation and understanding analytics to ensure we provide the best content for our clients are both essential in keeping ahead of this competitive market.
What one piece of advice would you give to someone just starting out in marketing?
Stay curious and don’t be afraid to make mistakes! The industry is changing, and connecting with industry professionals is where we can learn the most and understand our audience better.
Why did you choose a career in marketing?
I chose marketing as I was drawn to its blend of creativity and strategy, but I’ve come to appreciate how its dynamic nature will continue to challenge me to adapt and grow, regardless of my experience level.
What 3 words would you use to describe your journey so far?
Growth, engaging and insightful.
How has working in marketing and digital infrastructure surprised you so far?
Marketing can be perceived as repetitive or purely sales-driven, but it’s so much more than that. Both marketing and digital infrastructure move faster than I expected, with constant change and new developments shaping the industry.
Which one soft and one hard skill have you found essential, and why?
Adaptability means starting the day with one plan and potentially ending with something unexpected. Social listening monitors industry trends and conversations to help clients create relevant, timely content strategies.
What one piece of advice would you give to someone just starting out in marketing?
Ask plenty of questions and trust your abilities, you know more than you realise. Staying inquisitive and open-minded will take you far.
As we mark International Youth Day, we’d like to recognise the potential and challenges young people face in all areas of life. Supporting the next generation is key to building future leaders.
