New and digital media platforms bring both challenges and opportunities for clients. They can add to a seemingly endless list of media choices but they can also enable organisations to directly publish their own content.
With technical subjects and products, Spa encourage the use of blogs to enable clients to either talk in more detail on the technical aspects of a product or to take a leadership view. Blogs give an ability to pick a wide range of angles to discuss certain topics as well as raise the profile of key staff.
Spa-written blog posts have delivered excellent traffic on a range of technical subjects and enabled spokespeople to develop their voice and authority within the market place. Blogging has become a trusted and valued communications tool for several clients and traffic continues to grow on posts written by Spa. Familiarity and understanding of our clients markets and products enables us to quickly translate technical language into more easily digestible content.