CSR

CSR / video

CHALLENGES

One of our clients undertakes a yearly challenge to raise money for the Teenage Cancer Trust. It also gives staff a reason to get fit, brings them together as a team and provides a focal point for co-workers to support and encourage each other in their joint effort.

SOLUTION

At Spa we’re keen cyclists, so we encouraged the choice of a Coast to Coast cycling challenge. We even volunteered to join it and to help promote it to the trade press and via social media. Our own training programme made sure our team members were fit and confidently able to ride the entire distance.

RESULTS

The ride from Whitehaven to Tynemouth raised over £5,000 for the Teenage Cancer Trust, engaging colleagues, customers and partners in the fund raising effort. Additionally, we were able to generate trade press coverage for the challenge and produced a short video celebrating the ride itself. All riders completed the event and many are still riding regularly, including several who’ve gone on to ride other difficult challenges.